SU launches nation’s first campus creator economy center
SU announced the launch of its center for the creator economy, the first full center to specialize in content creation on a U.S. college campus. Lindsay Baloun | Contributing Photographer, Christian Calabrese | Asst. Photo Editor
Get the latest Syracuse news delivered right to your inbox.
Subscribe to our newsletter here.
Syracuse University announced the launch of its Center for the Creator Economy on Tuesday. It’s the first of its kind and specializes in content creation on a United States college campus, according to a release.
In a joint effort between the Whitman School of Management and Newhouse School of Communications, the center will offer new undergraduate and graduate courses focused on creative content, audience engagement and digital strategy.
It will also host workshops on topics like personal branding and influencer law, speaker series with industry leaders and on-campus makerspaces for mentorship and funding opportunities.
The center aims to position SU at the “forefront of research, education and thought leadership”, the release states. Goldman Sachs projects the creator industry will reach $500 billion by 2027, with the creator communities growing 10-20% annually.
“The creator economy represents one of the most significant cultural and commercial transformations of our time,” Mike Haynie, vice chancellor for strategic initiatives and innovation and executive dean of Whitman, said in the release.
SU students can partner with Syracuse Athletics and the Falk College of Sport to use student-athlete resources to build their personal brands. The center will also collaborate with the College of Visual and Performing Arts.
The university will begin outreach this fall with events on campus and at its New York City, Los Angeles and Washington D.C. centers. Whitman and Newhouse deans will oversee the program while SU searches for an executive director.
“This center speaks directly to the aspirations of current and prospective students, many of whom already see themselves as creators, innovators and entrepreneurs,” Newhouse Dean Mark Lodato said in the release.
