SU announces 1st executive director of Center for the Creator Economy
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Ryan Schram will serve as the inaugural executive director for Syracuse University’s Center for the Creator Economy, the university announced Wednesday in a campus-wide release.
The creator economy program, launched last fall, is a joint venture between SU’s Newhouse School of Public Communications and Martin J. Whitman School of Management that focuses on creative content, digital strategies and audience engagement. Schram will help to guide the nation’s first campus creator economy’s expansion of research, programs and industry relationships, per the release.
He will begin his term on Aug. 3 to guide the creator economy as it expands this year to include a corresponding minor this fall.
“As someone who has spent the last decade and a half building businesses in this industry, I see real value in leading it from a practitioner’s vantage point,” Schram said.
The incoming executive director most recently worked as a managing partner at Particle Wave, a boutique advisory firm. Founded in 2024, the firm provides counsel to companies on the creator economy and digital marketing.
Before that, Schram worked at IZEA, a creator economy and marketing company that focuses on connecting brands and creatorsi, according to the company’s website. He spent 13 years there, with 12 of those spent as its president and chief operating officer.
Schram was honored as a Top 10 Global Chief Operating Officer at the 2023 OnCon Icon Awards and also earned recognition as a Top 100 COO by Boardroom Media in 2022.
“Ryan brings the vision, industry experience and entrepreneurial mindset needed to lead the Center for the Creator Economy at this pivotal moment,” Newhouse Dean Mark Lodato said.
